Atlas Pixel Tracker

Follow these instructions to implement Atlas tracking on your website

Add tag to website code manually

1. Copy your custom tag code

This is your Atlas tracking script.

2. Add tag to website header code

On every page of your website, paste the tag above </head> at the bottom of the header section.

3. Add event and attribute code

There are 10 recommended event types you can capture with this tag. You can add them to the tag code, add them inline, or attach them to button clicks.

Event	Event Code
AddToShoppingCart	`atlas('trackEvent', 'AddToShoppingCart')`
Checkout	`atlas('trackEvent', 'Checkout')`
PageView	`atlas('trackEvent', 'PageView')`
Off-SitePurchases	`atlas('trackEvent', 'Off-SitePurchases')`
Signup	`atlas('trackEvent', 'Signup')`
Contact	`atlas('trackEvent', 'Contact')`
Subscribe	`atlas('trackEvent', 'Subscribe')`
Search	`atlas('trackEvent', 'Search')`
Lead	`atlas('trackEvent', 'Lead')`
Application	`atlas('trackEvent', 'Application')`

Usage Examples

Button Click Event

Add to Cart Example

Add tag to management tool (GTM, etc.)

For Google Tag Manager:

Go to your GTM container

Click Tags → New

Choose Custom HTML as tag type

Paste the script above

Set trigger to All Pages

Save and publish

Track events via GTM (Optional)

Create additional tags for specific events:

Atlas Pixel Tracker

Add tag to website code manually#

1. Copy your custom tag code#

2. Add tag to website header code#

3. Add event and attribute code#

Usage Examples#

Button Click Event#

Add to Cart Example#

Add tag to management tool (GTM, etc.)#

For Google Tag Manager:#

Track events via GTM (Optional)#